How sending gifts this Christmas could be more important than we think and how online gift finders are making it easier than ever.
Why online privacy is so important for maintaining a sense of self
How you can bring the in-store personal shopping experience or personal styling to your online store
The retail sector is in the midst of a crisis but what receives less media attention is the impact this has on manufacturers
How to increase conversions and shopper satisfaction by reducing the decisions they have to make
A brief look at the possible purposes of gift-giving
The effects of the Big Five personality traits on compulsive buying behaviour
92% of consumers want better control of their data
This is the BOON Spotlight Blog, where you can read about our work and our insights
BOON's e-commerce integration, Spotlight, creates an engaging, interactive experience and selects personalised product recommendations for online shoppers. It delivers an increase in conversions of up to 85% and an increase in ATV of up to 35%.
Instead of collecting data through tracking over a shopper's multiple sessions, BOON Spotlight's AI analyses each user's responses to a set of image-based questions to understand their desires and personality. This creates a highly engaging experience, with 96% of users completing all the questions once started.
The technology can be used as a smart personal shopping assistant or a super-powered gift-finder.