The effects of the Big Five personality traits on compulsive buying behaviour
92% of consumers want better control of their data
This is the BOON Spotlight Blog, where you can read about our work and our insights
BOON's e-commerce integration, Spotlight, creates an engaging, interactive experience and selects personalised product recommendations for online shoppers. It delivers an increase in conversions of up to 85% and an increase in ATV of up to 35%.
Instead of collecting data through tracking over a shopper's multiple sessions, BOON Spotlight's AI analyses each user's responses to a set of image-based questions to understand their desires and personality. This creates a highly engaging experience, with 96% of users completing all the questions once started.
The technology can be used as a smart personal shopping assistant or a super-powered gift-finder.