How to protect data privacy and build consumer trust to build a competitive edge
Why should I care? How does it effect me? Aren't sandboxes for children?
Recent initiatives, scandals and stories show that privacy is an increasingly important issue. Retailers must take note to get ahead of the curve and earn consumers' trust.
How to meet the expectations of consumers in a post-pandemic world
How to move to online retail without sacrificing customer service and experience.
How sending gifts this Christmas could be more important than we think and how online gift finders are making it easier than ever.
Why online privacy is so important for maintaining a sense of self
How you can bring the in-store personal shopping experience or personal styling to your online store
The retail sector is in the midst of a crisis but what receives less media attention is the impact this has on manufacturers
How to increase conversions and shopper satisfaction by reducing the decisions they have to make
BOON's e-commerce integration, Spotlight, creates an engaging, interactive experience and selects personalised product recommendations for online shoppers. It delivers an increase in conversions of up to 85% and an increase in ATV of up to 35%.
Instead of collecting data through tracking over a shopper's multiple sessions, BOON Spotlight's AI analyses each user's responses to a set of image-based questions to understand their desires and personality. This creates a highly engaging experience, with 96% of users completing all the questions once started.
The technology can be used as a smart personal shopping assistant or a super-powered gift-finder.